Holder of a Bachelor's degree in Science from the Open University of Tel Aviv. In the past, he worked at One1 company for about 15 years in various roles including project management, product management, presale, sales manager for software products, and sales vice president for Oracle CA, Symantec, and EMC products in the telecom and hi-tech market. Over the past 13 years, he served as a senior sales manager at IBM in various roles, including managing the company's strategic customers, managing the software framework agreements with banking and GOV clients, managing the sales team of the Analytics unit in Israel, and serving as a senior sales manager for complex projects and solutions in the Automation, Data & AI domains through business customers and partners in Israel and around the world.